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jadedmusingsHey, California Milk Processor Board. Yeah, you, over there. I saw your new ad campaign, and I have but two words for you.
FUCK. YOU.
Oh, forgive me, I'm upset probably because I'm PMSing, huh? Just one of those hysterical females at the mercy of her hormones. I mean, it's not like saying I had PMS or was on the rag was ever used as a way to dismiss me or to negate my feelings.
Oh wait, it was. Constantly. It didn't matter where I was in my cycle, either. By virtue of having a (mostly) functioning uterus, I was always at the mercy of my hormones and never was allowed to be angry, sad, or just plain upset because people in my life were being total and complete asshats. That my own parents hopped on the Blame PMS bandwagon fucked me up for years.
And ads like this do nothing but continue to reinforce the notion that women are irrational, hormonal, and just plain don't know what we want and as such we need men around to tell us what we're really thinking and feeling. Oh yeah, ha ha, it's a joke, but you see, people actually believe this shit and they're laughing because they think it's one of those "funny" facts of life. Were my father alive, I can guarantee you he would take one look at this ad, look at me, and go, "Well, yeah, but it's true and that's what makes it funny! Just look at you!" So thanks, California Milk Processor Board, for being part of the fucking problem and trying to set women back.
If I am mad, sad, or just plain upset, there's a fucking reason for it and it's not those mysterious terrifying hormones that are a part of my freaking biology. You don't get to invalidate my emotions just because it suits you or because it's easier to ignore me than to try and talk to me and admit you're actually wrong. $Deity forbid we actually encourage men to grow the fuck up and actually treat women like real people.
Change.org has a petition to stop this ad campaign.
FUCK. YOU.
Oh, forgive me, I'm upset probably because I'm PMSing, huh? Just one of those hysterical females at the mercy of her hormones. I mean, it's not like saying I had PMS or was on the rag was ever used as a way to dismiss me or to negate my feelings.
Oh wait, it was. Constantly. It didn't matter where I was in my cycle, either. By virtue of having a (mostly) functioning uterus, I was always at the mercy of my hormones and never was allowed to be angry, sad, or just plain upset because people in my life were being total and complete asshats. That my own parents hopped on the Blame PMS bandwagon fucked me up for years.
And ads like this do nothing but continue to reinforce the notion that women are irrational, hormonal, and just plain don't know what we want and as such we need men around to tell us what we're really thinking and feeling. Oh yeah, ha ha, it's a joke, but you see, people actually believe this shit and they're laughing because they think it's one of those "funny" facts of life. Were my father alive, I can guarantee you he would take one look at this ad, look at me, and go, "Well, yeah, but it's true and that's what makes it funny! Just look at you!" So thanks, California Milk Processor Board, for being part of the fucking problem and trying to set women back.
If I am mad, sad, or just plain upset, there's a fucking reason for it and it's not those mysterious terrifying hormones that are a part of my freaking biology. You don't get to invalidate my emotions just because it suits you or because it's easier to ignore me than to try and talk to me and admit you're actually wrong. $Deity forbid we actually encourage men to grow the fuck up and actually treat women like real people.
Change.org has a petition to stop this ad campaign.
